floaties™ was born out of necessity in Australia in 1964 by a family who almost lost an 18 month old baby through drowning; hence the beginning of the process of empowering children and their parents through the invention of flotation Armbands.

In time, a complete water confidence range was developed by Klaus Maertin - born from his passion to empower families rather than teaching children to fear water.

floaties™ is now a recognised name for water confidence products in Australia, and many other parts of the world.

floaties™ is the only SPECIALIST brand for water confidence products, and the only company actively promoting water safety and water confidence concepts throughout the world.

We are brand leaders in the World.

floaties™ is now undergoing a massive re-launch process, driven by Philip Maertin, the young boy who almost drowned 40 years ago!  The original family passion and integrity has been retained – the product range improved – and the community water safety and awareness campaigns are being stepped up dramatically.

To help him in this process, Philip has recently built up a completely new team of enthusiastic and highly accredited people, who will allow floaties™ to reach the potential it deserves on a global basis.